We are now living in a digital world, just about everything is done through the computer these days. People are spending hours on the computer downloading and streaming music. But are people physically going out to purchase music at stores these days? In 2011, 198 units were purchased offline. Here’s a US-based breakdown from Nielsen Soundscan for 2011 below.
Mass Merchants (Target, Wal-Mart, etc.): 52%
Chain Retailers (Best Buy, etc.): 33%
Indie Record Stores: 12%
Non-Traditional Retail Stores: 2%
Venues: 1%
