WAT-AAH!, a line of premium functional water for kids and teens, known for its “cool + healthy” messaging, announces its partnership with teen pop sensations the OMG Girlz (Interscope Records). The OMG Girlz are the first of several teen celebrity brand ambassadors planned by WAT-AAH! for a multi-faceted, national TV, retail, print and digital campaign in 2013.
Since the brand’s inception in 2008, it has become one of the fastest growing water brands inNorth America, continually tapping into music and pop culture as integral strategy to making water cool and relevant to kids and teens. Recently profiled in Forbes for its growing market success and smart strategy to keep kids away from sodas and sugary drinks, WAT-AAH! has been the exclusive beverage partner of NABEF and Beyonce’s “Let’s Move! Flash Workout” both in 2011 and 2012. The brand has also sponsored events featuring young celebrities including Willow Smith, Cody Simpson , Diggy Simmons , Jacob Latimore and many others. WAT-AAH! now announces a full blown campaign featuring some of today’s brightest young stars starting with the OMG Girlz.
“WAT-AAH!’s partnership with the OMG Girlz is a natural fit and has been since we began working with them in 2012 during The Scream Tour,” says founder and CEO of WAT-AAH!, Rose Cameron . “The OMG Girlz are inspirational to kids – they’re fun, energetic, hard working and love drinking water. They understand that as both celebrities and role models, they have a unique opportunity to influence kids to make healthy choices and steer them away from sugary sodas and juices,” she adds.
OMG Girlz (Officially Miss Guided), Miss STAR, Miss BABY DOLL and Miss BEAUTY have become the beacon for female empowerment with their uniqueness, swag, and intelligence. The group was formed in 2009 by Grammy award winning singer-songwriter & producer: Tameka “Tiny” Harris and in early 2011 signed to Atlanta based management company; Mauldin Brand Atlanta, founded by music veteran, Michael Mauldin , who in over the past 20 years has been credited with having a significant hand in helping to establish and develop the careers of some of the most prolific artists in the music industry including; Jermaine Dupri , Destiny’s Child, The Fugees, Lauryn Hill , Alicia Keys and many others.
WAT-AAH! kicks off this exclusive partnership immediately by launching a limited edition OMG Girlz designed bottle with proceeds going to the group’s charity, OMGCares. The OMG Girlz will also participate in WAT-AAH!’s “Healthy Hydration in the Nation Tour” to spread the message of healthy hydration to school kids across the U.S., as well as celebrate WAT-AAH!’s “Move Your Body” event celebration, organized to encourage kids and teens across the country to dance, exercise and drink healthy. Furthermore, they will participate in WAT-AAH!’s national web-based youth talent show titled “Show Me WAT-YOU-GOT!” as official judges. Lastly, the girls will be featured in the brand’s national back to school health and anti-obesity PSA campaign alongside multiple teen celebrities across TV, print and digital platforms this fall. Together, WAT-AAH! and the OMG Girlz will collaborate in what is expected to be a breakout year for the group, with various cross promotions involving their upcoming album launch, music videos, national tour dates and social media presence. To kick off the collaboration, WAT-AAH! and the OMG Girlz got together in Atlanta for a photo-shoot, at which they filmed this behind the scenes footage (http://bit.ly/ZcEmIT).
“We love everything about WAT-AAH!, the colors, the design, the name and their commitment to kids’ health. WAT-AAH! is about living a colorful life and being healthy while you do it. That is how we live, traveling across the world, performing for all of our fans and having fun! It just made sense to spread that message together,” remarked the OMG Girlz.
Fans can get involved with the social conversation by tweeting @WATAAH and @therealomggirlz with the hashtag #OMGLOVESWATAAH.