Entertainer Pitbull has done it and so has reggaeton singer Don Omar. Now DJ and rapper Lil Jon is joining Zumba Fitness with an upcoming new single and a nightclub series launching in April for the exercise brand which has inspired millions globally to move and sweat while music executives take note.
The new single “Work,” which will be sold on iTunes next month, was recently performed at the Zumba instructor conference in Los Angeles during a fitness concert featuring Pitbull, Lil Jon and the brand’s most familiar face: Beto Perez, co-founder of Zumba.
“Major names in music recognize that it’s good business to be with Zumba,” said Perez, moments before leading the instructor class. “These artists are talented, write catchy music and they get people hooked.”
Courtesy of billboard.com
