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One indicator that the U.S. economy is on the upswing is an increase in home sales. An analysis of gross ratings points through Arbitron’s Get-A-GRIP™, illustrates that spending in the real estate category was up in 10 of the 14 Radio One PPM markets during first quarter 2012. This is a great time to target real estate and related advertisers (i.e. furniture, housewares, carpet, etc.) in your markets. Help your listeners “roll out the welcome carpet” to a new home.
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Urban Listeners Spend on Music Equipment
According to Scarborough Research, listeners to urban formatted radio stations spent an average of $436 on home music systems in the past year. They are more likely to spend 41% more in the $1000-$3000 category than the average U.S. Adult 18+.
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PPM Ratings are based on audience
estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.
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